iPhone Jonny - guerilla marketing

A classic piece of guerilla marketing created by AIM Proximity for Yellow Pages Group. This won the Caples Award for most courageous client. Watch iPhone Jonny become an online star overnight as he becomes the first person world-wide to get the coveted new 3G Apple iPhone. All he had to do to make it happen was survive on the streets of Auckland for 50 hours with nothing to help but Yellow Pages on his mobile and online. Yellow's role in helping him was only revealed the day after Jonny got the wor

• #فناوری_و_رایانه
• #yellow
• #vodafone
• #iphone