Hacking the supply chain: Pete Russell at TEDxAuckland

Pete Russell is a local food advocate, social entrepreneur and founder of Ooooby. After seeing first hand the destructive nature of globalized food and the accelerating demand for local alternatives during his time at a multi-million dollar food business, Pete became committed to working in the local food space. Driven by a passion for developing smart systems for food sales and logistics, Out of our own backyards (Ooooby) is the result of his work - a local food operation delivering to hundreds of Auckland

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