How Merchants Use the Taobao and Tmall Platforms

Alibaba’s retail marketplaces – Taobao and Tmall – are an important part of the everyday lives of Chinese online consumers. Together, these retail platforms attract millions of Chinese consumers each day, buying from the flagship stores of domestic – and international brands from all over the world. For these merchants, however, Taobao and Tmall serve as much more just online retail outlets. Taobao and Tmall help merchants transform the ways they market, sell and operate their busine

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