Augmented Reality App - This Dark Endeavour Campaign

Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel's novel, This DarkEndeavour. Participants can also experience a similar augmented reality animation using their webcam at home. Advertising Agency: Dentsu, Toronto, Canada Executive Creative Director: Andy Manson Art Direction: Andy McKay Writer: Shelly Dwyer Producers:

• #متفرقه
• #guerrilla_marketing
• #ar
• #augmented_reality