Guerrilla Marketing - Coca-Cola The Cheering Truck

One of our favorite brands is at it again! Soft drink company, Coca-Cola, is back with 'The Cheering Truck'. This time, Coca-Cola outfitted a special red truck with a recording booth and has been travelling around Argentina collecting the cheers of football (or soccer depending on where you are from) fans to support the Argentinean team. Fans are encouraged to record their cheer to be heard by millions. The truck drove through 19 different provinces in Argentina as it collected the cheer of over

• #متفرقه
• #guerilla_marketing
• #cheering_truck
• #coca
• #cola