How Joe Weider Cultivated The Greatest Bodybuilders Of All Time | Bodybuilding Chronicles

Exploring how Joe Weider discovered and shaped Shawn Ray... and countless other bodybuilding greats. To say that Joe Weider was the godfather of bodybuilding would be an understatement. Joe Weider essentially IS bodybuilding - he's the man that shaped exactly what it is today. He brought us the athletes, the magazines, and the kind of tone that still reverberates throughout the bodybuilding industry even now. While many others have held his responsibilities and mantles since his passing in 2013 - ther

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