McDonald's iBeacons

Over 450 McDonald's restaurants in Georgia are using iBeacon provider and proximity marketing platform, PIPER, to enhance customers' experiences with mobile offers, customer surveys, employment opportunities that get sent via text message to the manager on call, and Apple Passes that can be read and redeemed on Android phones too. The Piper Private Beacon Network is being used to communicate effectively with staff once they arrive at their restaurant. This includes training content, notification

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