Guerrilla Marketing - World's Largest iPhone Controlled Racing Game

Hyundai have created the world's largest iPhone controlled racing game in New York's Times Square. The billboard can be controlled via an iPhone after they register with the "Hyundai Race" and download the app. Once controlled, the user can steer the Velostar hatchback car by tilting their phone left and right. Movement is then detected by iPhone's built-in accelerometer. Users also have to connect to the Hyundai WiFi network in Times Square to connect their phone with the game. On

• #بازی_و_سرگرمی
• #hyundai_billboard
• #iphone_game
• #guerrilla_marketing