Technology Management To Win, Serve, and Retain Customers

George F. Colony, Forrester Research Chairman and CEO, Technology Management to win, serve, and retain customers at ICT Media's CIO Day 2013 in Amsterdam. Empowered customers are disrupting every industry. In this era, the only sustainable competitive advantage is knowledge of and engagement with customers. This new environment will place harsh and unfamiliar demands on companies, necessitating changes in how they develop, market, sell, and deliver products and services. CIOs and their teams will be c

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