The Role of Designers in Enterprise vs. Consumer Companies

For many tech companies, especially in the enterprise space, bringing designers on board is often an afterthought. But a successful bottoms-up integration of design requires a cultural shift – as well as executive buy-in and lots and lots of data. In this clip, Uber’s Andrew Crow and Citrix’ Catherine Courage discuss their tips for how companies can make designers do their best work – and how designers can convince companies how badly this work is needed. See full video of the event

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