How Ford's design process works

Stefan Lamm is Exterior Design Director, Ford of Europe, and a key member of the design team responsible for shaping the look of Ford concept and production vehicles. "Great design is about making people fall in love with a product," Lamm said. "I get my inspiration from colleagues and I really enjoy discussing design and looking at sketches. Here at Salone del Mobile it is fascinating to see how materials are treated in modern furniture. You can digest so many design trends here in Milan.q

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